IPSY and Glamnetic get into the pet beauty game


What’s better than a beauty subscription? As fans of the IPSY idea (we haven’t had a chance to try them yet), we think not. But what if they could give us something for our puppies to give them the glamorous vibe we all love? What if that meant partnering with Glamnetic to make it happen for our dogs.

This year, the two biggest beauty brands, IPSY and Glamnetic came together for something so fun we couldn’t help but think – what if.

What if our dogs (and cats) could shake magnetic eyelashes? What if there were magnetic pet eyelashes to give our furry friends the glow we think they deserve?

What would you say?

IPSY and Glamnetic reunite for epic collab on April 1st

IPSY Magnetic Pet Eyelashes. Image courtesy IPSY

So what does the press email we received say about this collaboration?

Whether you have an already pampered pooch or a pet that is new to the beauty game, there will be a set of eyelashes for them. IPSY + Glamnetic understands that every animal is different, which is why they offer a range of lashes from flashy pink to traditional black. No preference for pets goes unnoticed. Humans can even buy them to match the new look of their furry loved ones!

It looks fun to us and the kind of glow we can get behind. (And yay for options even for our pets, am I right!)


IPSY Magnetic Pet Eyelashes. Image courtesy IPSY

But here’s the thing about this partnership – it’s a one-day-only thing. Kind of an April 1, 2022 thing. So you know what that means, right?


That’s right, it’s an April Fool’s Day joke from two of our favorite beauty brands and we’re here for it! Obviously, we would never do anything to our pets to hurt them or make them unnecessarily uncomfortable, but we still loved the idea of ​​these magnetic pet eyelashes!

Discover the campaign on instagram, where you can see more of this fun and glamorous April Fool’s Day prank. And we also have a quick note of the two brands:

PS All photos were photoshopped and no pets were harmed in the making of this April Fool’s joke (other than maybe being over-cuddled).

What do you think dog lover friends? Do you want this partnership to be real?


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