Travelers to LAX can start arriving even earlier now that they can play their favorite video games while waiting for flights. Gameway, a premium video game lounge, is now open in Terminal 6.
In partnership with Los Angeles World Airports (LAWA), Unibail-Rodamco-Westfield (URW) has worked to deliver these new experiences and categories that enrich and diversify the customer experience.
“As consumer trends continue to shift towards experiences, we know it’s important to offer our customers new ways to enjoy their trip to LAX,” said Maral Matossian, CEO of URW. , LAX. “We are thrilled to welcome Gameway, a small, innovative, women-owned business, to our LAX lineup.”
Gameway offers gaming stations with the latest technology, leather gaming or lounge chairs, and premium Razer gaming headphones. Each guest station comes equipped with an Xbox, Playstation, or Razer gaming PC with over 30 preloaded games, including popular titles like Fortnite, FIFA, NBA2K, Madden, Call of Duty, Minecraft, Rocket League, and more .
The concept was developed and brought to airports by husband and wife team Jordan and Emma Walbridge, co-founders and owners of Gameway.
Originally from England, Emma Walbridge began her career in the hospitality industry where she ran a bed and breakfast in her native country. Emma Walbridge and her husband had no plans to start a new business, but after seeing a gambling concept in a mall, they had the idea of developing a gambling parlor specifically for a location with heavy traffic. higher daily pedestrian. With their experience in the hotel industry and Jordan’s entrepreneurial experience, the duo decided to start their business. The first two Gameways opened at DFW in 2018, with new locations in Charlotte (CLT) and Houston Hobby (HOU) coming later this year.
“We want to revolutionize the customer experience at airports,” said Emma Walbridge. “Airports can be a pretty boring place, so we wanted something fun and entertaining to offer travelers. They can come and play video games while waiting for their flight to pass the time quickly.
“We have something for everyone and continue to be surprised by our customer demographics. We have business travelers, families, millennials, etc. It really shows that travelers are hungry for new experiences like ours.
Emma Walbridge credits much of their success to being an Airport Concession Disadvantaged Enterprise (ACDBE) business owner. She heard about the program at a conference at the airport and knew it would be essential in helping them grow.
“Being an ACDBE really helps you get your foot in the door,” Emma Walbridge said. “Available resources are critical to helping businesses succeed.”